Q2 2024 iOS Personal Finance App Trends in the US

In the second quarter of 2024, the US iOS personal finance landscape saw varied user engagement across the top budgeting and planning applications. Sensor Tower's data offers a snapshot of how these apps performed in terms of downloads, revenue, and weekly active users.

YNAB experienced fluctuating revenue, peaking at $170K in late May, with downloads remaining relatively stable, averaging around 20K per week. Weekly active users showed some volatility, dipping to 112K in the final week of June from a high of 155K in early April.

Creste LLC's The Secret To Money had a strong revenue start in April, with $142K, but saw a decline in subsequent weeks, with no revenue recorded in mid-June. No downloads or active user data were available for this period.

Splitwise maintained a steady revenue stream, hovering around $40K-$50K weekly. Downloads for the app showed an upward trend, culminating at 307K in late June. Weekly active users remained consistent, with numbers staying close to 1.9M throughout the quarter.

Buddy: Budget Planner App from Buddy Budgeting AB saw its revenue peak at $187K in late April, with weekly downloads fluctuating moderately between 44K and 88K. The app's weekly active users exhibited a slight decline, ending the quarter at 76K from an initial 97K.

Finally, Spendee Money & Budget Planner from Cleevio s.r.o. showed modest revenue figures, ranging from $11K to $37K per week. Downloads started strong at 70K in mid-April but saw a decline towards the end of the quarter. Active users peaked at 259K in mid-April, but by late June, the number had decreased to 196K.

For more detailed insights and analytics on app performance, Sensor Tower's full reports and tools offer comprehensive data for market analysis and strategic planning.